App developers want to inform consumers clearly and accurately, but traditional privacy policies written in legalese are difficult for consumers to understand. The Application Developers Alliance and its member Intuit partnered to provide open source code for consumer-friendly short-form privacy notices--simple, easily understandable screens that clearly inform consumers what data the app is collecting and with whom the data is shared. The screens supplement traditional privacy policies by summarizing important information in a consumer-friendly design.


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Why was this created?

The short-form privacy notices enable developers to comply with the Mobile App Privacy Voluntary Code of Conduct created by U.S. government-hosted multistakeholder talks on mobile app privacy. The Mobile App Privacy Voluntary Code of Conduct is a voluntary code of conduct for mobile app developers. It requires apps to notify consumers of what information they collect and with what third-parties that information is shared. The Code of Conduct was developed through U.S. government-hosted multistakeholder talks on mobile app privacy. The talks were convened by the National Telecommunications and Information Administration (NTIA) at the U.S. Department of Commerce a the direction of President Obama. 

The Code of Conduct requires mobile apps to notify consumers of the types of information each app collects, and the entities with which they share that information. The Code of Conduct requires apps to provide notification in a one- or two-screen display that clearly communicates the app’s collection and sharing practices to consumers. Apps must notify consumers if they collect data in the following categories:  

  • Biometrics  
  • Browser history  
  • Phone or text log  
  • Contacts  
  • Financial information  
  • Health, medical or therapy information  
  • Location  
  • User files  

Apps must notify consumers if they share user-specific data with a third-party entity from the following categories:  

  • Ad Networks  
  • Carriers  
  • Consumer Data Resellers  
  • Data Analytics Providers  
  • Government Entities  
  • Operating Systems and Platforms  
  • Other Apps  
  • Social Networks 

We recommend that all app developers and publishers implement a short-form notice in each of their apps. Building consumer trust and confidence regarding an app’s data collection and third party data sharing may increase customers’ desire to choose to use your app over those of competitors and may increase the frequency of a customer’s usage of your app. An app may display the privacy notice to consumers in a variety of places: before download, after download, or after several clicks through the application. The notice should be a one or two-screen display. 

The short-form notices are intended to supplement—not replace—traditional long-form privacy policies, which are legally required in many countries and states. If your app does have a long-form privacy policy, the Code of Conduct requires that the short-form notice provide a link to users to the long-form privacy policy. Consult your legal counsel for further information about your privacy obligations for any market that your app may serve. 

You can use this open-source code offered free of charge or write your own software code to implement your preferred solution. If you make any changes to your app’s data collection or sharing practices, you must update your short-form privacy notice promptly. Additionally, if you make any material changes to your privacy practices you may be required to notify consumers who already use your app and obtain their consent.

Frequently Asked Questions

+ What does the open-source code do?

This free, open source software code, provided by the generosity of Intuit, allows app developers to easily add consumer-friendly privacy screens to their app. The screens are meant to supplement—not replace—traditional privacy policies.

+ What do the short-form privacy notices tell the app user?

The screens answer two important questions for your users:

  1. What type of data does this app collect?
  2. What types of third party companies does this app share that data with?

By installing the short-form privacy notice, you can clearly and simply communicate with your users the basic information about your app’s data practices.

+ How do I get started?

Visit or GitHub and follow the instructions. The code will help you generate customized, consumer-friendly privacy notices in just a few steps.

+ Do I need to install anything?

Yes, simply go to GitHub and download the free, open source code provided through the generosity of Intuit.

+ How much do the short-form privacy notices cost?

The short-form notices are free of charge. Intuit has offered the code through an open source license.

+ Will this affect my app’s speed and/or functionality?

There will be very little impact on app speed and no impact on functionality. The code creates a standalone html screen that should not affect the core application.

+ Which platforms are supported?

The software code provided currently supports both the Apple iOS and Google Android systems.

+ Will the code support more platforms in the future?

Hopefully. We hope that our app developer community will modify and improve this open source code and share those additions with the broader app developer community so it becomes accessible in more platforms. We all believe that developers should help developers whenever possible, so we encourage you to strengthen and improve this code.

+ Am I required to offer my modifications to this software code to other app developers?

No. You may – and we encourage you to – share any subsequent modifications to the code in a similar open source manner. However, your downloading and use of this code does not impose any licensing requirement that mandates your subsequent sharing.

+ What are the minimum system requirements?

Any modern desktop or mobile browser or Internet Explorer 8 or above.

+ Will this add to the number of times new users must click to operate my app?

No, unless you decide to push your users through interaction with these privacy transparency screens. The decision is up to you.

+ Does Intuit get my users’ data? Will Intuit know who my users are?

No. Neither Intuit nor the Application Developers Alliance obtains any data from your installation of this code. Nor will any other company or partner obtain any data from your use of this code in your app unless you build that functionality and sharing.

+ Will the Application Developers Alliance or Intuit support this code in the future? What if I have questions about the code, its operation, or find a bug?

The code has been vigorously tested by Intuit, and we believe—but do not and cannot represent or guarantee—that it is free of bugs. It is up to you and app developers everywhere to offer open source improvements, modifications, and updates of the code. Neither the Application Developers Alliance nor Intuit will be supporting the code after its release.