Real-time Bidding: Maximize Mobile Revenue Through Targeted Advertising
Do you even remember any of those ads that flash before you every day? If you do, you have impressive recall, because the average person is served a whopping 1,700 banner ads a month. The good news is that advertisers feel your pain and are looking to achieve more efficient and targeted delivery of their messages through a growing sales channel called real-time bidding, or RTB.
Real-time Bidding: Maximize Mobile Revenue Through Targeted Advertising was crafted by the Application Developers Alliance to:
- Investigate the basics of RTB
- Consider the benefits of RTB to advertisers and publishers
- Navigate potential obstacles
- Advise developers on the initial steps into RTB in the mobile space
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