Real-time Bidding: Maximize Mobile Revenue Through Targeted Advertising

Do you even remember any of those ads that flash before you every day? If you do, you have impressive recall, because the average person is served a whopping 1,700 banner ads a month. The good news is that advertisers feel your pain and are looking to achieve more efficient and targeted delivery of their messages through a growing sales channel called real-time bidding, or RTB.

Real-time Bidding: Maximize Mobile Revenue Through Targeted Advertising was crafted by the Application Developers Alliance to:

  • Investigate the basics of RTB

  • Consider the benefits of RTB to advertisers and publishers

  • Navigate potential obstacles

  • Advise developers on the initial steps into RTB in the mobile space


Contributors include: 

The Application Developers Alliance is a non-profit global membership organization that supports developers as creators, innovators, and entrepreneurs. The Alliance promotes the continued growth of the industry and advocates on behalf of their members on public policy and industry issues. Membership includes a global network of more than 50,000 developers with diverse skills, expertise, and interests; and hundreds of companies that depend on and work with developers.