One Trillion Dollar Mark

The One Trillion Dollar Mark: Mobile Commerce Is Here to Stay

Each holiday season brings a new shopping trend--two years ago “Black Friday” started on Thursday, last year it was social shopping, and this year, mobile commerce takes the stage with no signs of becoming a one-season wonder. Instead of braving the lines for doorbusters on Black Friday, consumers increasingly made those first holiday purchases from their tablets with apps. Even on small business Saturday, an increasing number of stores were able to accommodate credit card payments with a smartphone or tablet app and a service like Intuit’s GoPayment.