Multi-Stakeholder Meetings

Apps Alliance Members Spinnakr and CMP.LY Brief Consumer Advocates in “App 101” Session

Washington, D.C. (September 19, 2012) – Today, two Application Developers Alliance members briefed consumer privacy advocates about how mobile apps work. Michael Mayernick, co-founder of Spinnakr, and Tom Chernaik, CEO of CMP.LY, participated in the “Apps 101” session, held as part of the ongoing multi-stakeholder meetings on mobile app privacy at the U.S. Department of Commerce’s National Telecommunications and Information Administration (NTIA). The session focused on the specifics of mobile app development, including business models, app monetization, and innovative ways apps are protecting consumer privacy.