Mobile App Users

Democracy in Action - There's an App for That

Washington, D.C. (November 12, 2012) - The 2012 presidential election was the first “app election,” according to research released today by the Application Developers Alliance. The pre-election survey, conducted by Frank N. Magid Associates, found that 85% of registered voters who are app users relied on an app to follow the campaigns and election. Moreover, a quarter of election app users indicated that the information they learned through apps helped them explore issues and decide on the best candidate.