App Adoption

Growing App Market Has Vast Untapped Potential

Washington, D.C. (September 12, 2012) - The mobile app ecosystem is poised to grow significantly in the near future, according to a study released today by the Application Developers Alliance. The research, conducted by Frank N. Magid and Associates, surveyed 1,000 online consumers and found that nearly half of the U.S. online population has downloaded an app, but only one-quarter has paid for a download. The study also found that app users plan to download more apps and non-users plan to begin using apps in the future.