Alliance Announcements

Developers Alliance Announces New Leadership and Expanded Mission

Contact: Chris Grimm –

Developers Alliance Announces New Leadership and Expanded Mission
Bruce Gustafson Named New CEO, Will Focus on Representing All Software Developers

Washington, D.C. – The Developers Alliance (formerly Application Developers Alliance) today announced that Co-Founder, President and CEO Jake Ward is stepping down and handing the reins to Bruce Gustafson, a Senior Policy Advisor to the Alliance and former head of the Washington D.C. office of Ericsson, an international communications technology company. 

“It has been my pleasure to be with the Alliance since its founding in 2012 and to work with hundreds of innovative companies and tens of thousands of talented developers to give voice to the industry,” said Ward. “My pride for the work we have done is exceeded only by my excitement for the future of the Alliance, and I can think of no one better suited to lead us into the next phase of growth and success.”

Incoming President and CEO Bruce Gustafson has extensive experience in the technology sector, both in communications and public policy. Gustafson spent more than 20 years at Nortel Networks and more than five years at Ericsson, where he served as the North America Head of Brand and Internal Communications and then as the Vice President of Government and Industry Affairs.   

“It is my honor to accept the position of President and CEO of the Developers Alliance from my friend and colleague Jake Ward,” Gustafson added.  “Software has come a long way; from programs on computers to apps on mobile phones to a world with numerous interconnected devices. Our daily interaction with software is increasingly continuous, contextually optimized, and distributed across a wide array of devices, improving the way we live, work and play. Software is powering the world and it is our job to support that growth and advocate on behalf of the developer workforce and companies that depend on them.” 

Alliance Board of Directors Vice Chair, Josh Hartwell said "As an original board member of the Developers Alliance, I couldn’t be more excited to see an individual with such impeccable credentials continuing and expanding the critical work of advocating for all developers.”

“I’ve been privileged to work with Bruce for the past year or so on a range of policy issues. He has a wealth of knowledge on myriad policy issues and topics, and a keen sense of how best to represent our diverse and passionate membership,” said Board Member and Innovators Policy Council Chairman, Ayinde Alakoye. “We have accomplished much, but there is much left to do.”

“I’m excited about the future developers are helping to create for all of us,” added Gustafson. “There’s nowhere I’d rather be than leading the charge for them in Washington and Brussels.”

The Developers Alliance is the world’s leading advocate for software developers and the companies invested in their success. Alliance members include industry leaders in consumer, enterprise, industrial, and emerging software development, and a global network of more than 70,000 developers.

Developers Alliance Expands Policy Focus


Contact: Chris Grimm –

Developers Alliance Expands Policy Focus 

U.S. and E.U. Policy Staff Additions to Support Innovators Policy Council

Washington, D.C. and Brussels – The Developers Alliance (formerly Application Developers Alliance) today announced its plans to launch the Innovators Policy Council: a network of innovators and entrepreneurs from around the world including more than one hundred small and early stage companies. The Alliance also announced the appointment of Michela Palladino as the Director of European Policy and Government Relations and Rachel Emeis as the Director of the U.S. Innovators Policy Council.

“The global software developer’s workforce is growing in size and importance every day, and we are proud to be their advocates around the world,” said Jake Ward, president and CEO of the Developers Alliance. “At a time when public policy issues from immigration and data flow to security and taxes are affecting millions of developers and small businesses, I am excited to add such great talent to our team. Their work and the formation of the Innovators Policy Council will enable the Alliance to more quickly and effectively deploy in Europe and North America on any number of issues essential to the future of the software driven economy.”

Michela Palladino will run the Developer Alliance’s Brussels office, focused on E.U. policy issues affecting developers across Europe. Michela brings more than eight years of E.U. Public Policy experience to the Alliance’s Brussels office. Before joining the Alliance, Michela worked for six years at the GSMA, the trade association that represents the worldwide mobile communications industry. Michela will be overseeing a series of policy roundtables this summer across the E.U., including meetings in Berlin, Paris and Brussels. The roundtables will bring mobile app developers together to participate in an open discussion on the role of government in the marketplace, the future of mobile app technology, and the state of competition and the mobile economy in Europe.

Rachel Emeis  will head the newly formed Innovators Policy Council. Rachel specializes in coalition management, crisis response, grassroots engagement, and external stakeholder relationships to achieve advocacy and public policy objectives.

The Innovators Policy Counsel is a global network of companies, startups, and innovators representing more than 35 countries that ensures companies of every size, interest, and industry have a voice in policy discussions and access to policymakers at every level of government.

“The policy goals of software powered companies large and small are closely aligned, but the disparity in resources often limits access and influence,” said Rachel Emeis, the new Director of the Innovators Policy Council. “Alliance members share a common interest in the software developer workforce and public policies that promote innovation and the Innovators Policy Council harnesses the energy and expertise of Alliance members to deliver unique insight, valuable content, and a strong voice on issues and topics affecting the industry.”


The Developers Alliance is the world’s leading advocate for software developers and the companies invested in their success. Alliance members include industry leaders in consumer, enterprise, industrial, and emerging software development, and a global network of more than 70,000 developers.

Developers Alliance Releases Global Competition Report

Today, the Application Developers Alliance released the result of a global survey of mobile app developers and publishers: Competition in the Mobile App Ecosystem. The report shows a healthy mobile app market and an industry that is concerned about being misrepresented and sees unnecessary intervention from external authorities.

Application Developers Alliance Expands U.S. Staff

Washington, D.C. (January 11, 2016) – The Application Developers Alliance announced today that Mark Drapeau, Senior Director of Membership for North America and Stephen Spiker, Director of Research and Insights, have joined the organization’s Washington, D.C. staff. The addition of Drapeau and Spiker mark a significant increase in the commitment and capacity of the organization to provide valuable information, research, and resources to the software development workforce and industry.  

Application Developers Alliance Board of Director Confirms Co-Founder and Acting President Jake Ward as New President and CEO

Washington, D.C. (October 8, 2015) – The Application Developers Alliance announced today that Jake Ward, an Alliance co-founder, was appointed President and CEO by the Board of Directors. Ward has served as Acting President since co-founder Jon Potter stepped down in September.

Europe’s Top IoT Start-ups Compete in Weekend Accelerator

Friday 27 March, Berlin – More than a dozen of Europe’s best connected device start-up companies will compete in Berlin this weekend at IoT{Accelerate}. The two day program is hosted by the Application Developers Alliance, Google and Ericsson, and features experts from Intel, Ford, Vision Mobile and other industry leaders in Internet of Things technologies and products. 

App Developers Alliance Grows in Europe - Appoints Sophie Mestchersky, as a Director to Lead European Policy & Government Affairs

The Application Developers Alliance, a global membership organization that supports app developers and promotes the app industry, announced today that Sophie Mestchersky will lead the Alliance's European policy and government affairs activity.