Application Developers Alliance Welcomes Six New Members

Washington, D.C. (February 21, 2013) – Today, the Application Developers Alliance welcomed six new members including Fluendo, HasOffers, My Apps Co, OpenX, PaeDae, and WeLink. As Alliance members, the companies will have access to a network of more than 20,000 individual developers and more than 100 companies, as well as DevsBuild.It, the Alliance’s resource center.

“Fluendo is thrilled with the opportunity to be part of the Alliance and participate in this network,” said Muriel Paumier-Moscardini, CEO of Fluendo. “We want to introduce the GStreamer SDK to the community and provide all application developers with the power of the GSteamer framework so they can add multimedia capabilities to their apps regardless of the platform, operating system, or form factor.”

Members also have the opportunity to participate in events, policy advocacy, and Alliance working groups. PaeDae will join the Mobile Payments working group. OpenX and HasOffers will become members of the Business and Revenue working group.

“HasOffers is excited to join The Alliance with our product MobileAppTracking. We really believe this organization aligns with our principles to provide more opportunities for app developers,” said Peter Hamilton, CEO of HasOffers.

“We offer members a chance to connect with one another and to work together to shape the direction of the industry,” said Jon Potter, Alliance President. “We welcome this new group of companies and look forward to seeing what they bring to the conversation, from participating in our working groups to contributing to policy discussions.”

The new members joining today are:


Fluendo develops software to enable multimedia on multiple devices and operating systems. Fluendo software is based on GStreamer, an Open Source framework which is the de-facto standard for GNU/Linux and UNIX systems. Fluendo provides a wide range of products under and above GStreamer, including proprietary codecs (with patent licenses), a streaming server, and the Fluendo DVD Player. Fluendo has also invested in the development and distribution of the GStreamer SDK, a free set of tools designed to create cross-platform multimedia applications for all form factors running Linux, Mac OS X, Windows, and Android.


HasOffers mobile platform,, empowers mobile app developers to track the performance of their app promotion campaigns across ad networks, publishers, and social networks. Integrated with Facebook and over 90 of the world’s largest mobile ad networks, this single SDK solution gives advertisers complete control of their user acquisition strategies and their own data.

My Apps Co

My Apps Co ( is launching a new multiplatform direct selling App e-Store.   We are inviting all Android developers to upload and publish your Android Apps in our new App Ecosystem today at no cost.  Please watch our three minute developer video and follow an easy 3 step process to upload.


OpenX is a global leader in digital and mobile advertising technology. OpenX’s vision is to unleash the full economic potential of digital media companies. OpenX products, including OpenX Enterprise, OpenX Market, OpenX Lift and JumpTime provide a unique Software-as-a-Service platform by combining ad serving, an ad exchange, a Supply Side Platform and content valuation.


Founded in 2011, PaeDae ( is a leader in marketing, monetization and engagement solutions for online and mobile applications. PaeDae has two patent-pending products; withPrizes, a white-label, in-app prize platform that allows developers to reward players with real-world prizes, and BARTR, a no-cost, player acquisition network enabling developers to cross promote their games through other apps and reach their target demographic. Headquartered in Santa Monica, PaeDae is a privately held, investor-backed company. For more information please see


“Social Community for Mobile Apps."  Use WeLink's Plug n Play SDKs to instantly create a private social community within your mobile application. With 10 lines of code and 15 minutes of development, WeLink transforms your app into a socially connected BEAST!

About the Application Developers Alliance

The Application Developers Alliance is an industry association dedicated to meeting the unique needs of application developers as creators, innovators, and entrepreneurs. Alliance members include more than 20,000 individual application developers and more than 100 companies, investors, and stakeholders in the apps ecosystem.