Application Developers Alliance Announces New Members

Washington, D.C. (October 29, 2012) – Today, the Application Developers Alliance welcomed nine new corporate members. AppStori, Double Positive, EachScape,, Intuit, Kick Punch Labs, Mobinable, Smaato, and Tapjoy have joined. 

“AppStori's decision to join the Application Developers Alliance was based on the importance of the work that the organization is pursuing and a shared belief in empowering app developers and entrepreneurs. We're excited to be an active member of the Alliance community, and look forward to working closely together to help developers bring their ideas to market,” said Arie Abecassis, co-founder of AppStori.

As Alliance members, the companies will have the opportunity to collaborate with the Alliance’s network of more than 15,000 application developers, sponsor events, access industry research, and join Alliance policy advocacy efforts. In addition, the new members will be able to participate in Alliance working groups. Tapjoy and Intuit will become members of the soon-to-be-launched working group focusing on mobile payments.

“There’s an incredible opportunity right now to help drive how consumers, content creators and advertisers embrace and evolve the mobile ecosystem. We are excited to be active members in the Application Developers Alliance, as well as its mobile payments working group, to help define and champion the policies and solutions that will shape the mobile space for years to come,” said Peter Dille, CMO at Tapjoy.

“The companies joining the Alliance today help developers bring their great ideas to consumers, whether they help with app creation, promotion, or monetization. We’re thrilled that these companies have become part of the Alliance,” said Alliance President Jon Potter.

The new members joining today are:


AppStori is a crowdsourcing platform for mobile developers to generate funds and market support for their apps prior to launch. Through a combination of community, tools and partnerships, we look to help developers with app validation and discovery.


Passion for performance-based online marketing drives DoublePositive’s business and its people. The company thrives on being measured by how well it delivers new consumers to its clients—at the price they specify. Founded in 2004, DoublePositive is an online marketing company serving lead buyers, lead sellers, and direct response advertisers. The company pioneered award winning LIVE Hot Transfers, perfected Mobile Pay-Per-Call, and offers Online Media (search and display on the web and mobile web). Contact DoublePositive for information on how to optimize the entire online marketing funnel, from display (CPM) to search (CPC) to leads/calls (CPA/CPL) to LIVE Hot Transfers (CPT).


EachScape is a platform that lets you create and manage high quality custom apps across iOS, Android and HTML5, for phones and tablets, using drag & drop. Our clients include leading brands, agencies and media companies, all with very high quality requirements. Beyond creating beautiful apps, and that's critically important, you can truly manage your apps, maximize usage and monetization. is a Y Combinator startup that provides filesystem-as-a-service for developers.’s upload and file management platform connects mobile and web applications to data from Dropbox, Facebook, Box, Google Drive, Evernote, Instagram, Flickr, Picasa, and 15 other platforms through a simple and easy to use API. Reduce engineering effort from 3 weeks to 30 minutes in building file upload and file management functionality. Build user-content rich apps faster.


Over the last 10 years, Intuit has helped small businesses maximize sales and improve cash flow with a complete family of end-to-end electronic payment solutions. This includes services to process credit cards, e-checks and online payments via a variety of channels including mobile devices, Web and retail stores as well as integrated solutions such as QuickBooks.

Kick Punch Labs

Kick Punch Labs (KPL) immerses itself into its clients’ dreams and expectations so that when that dream is fulfilled, the client becomes a raving fan and not just a customer. KPL works 24 hours a day 6 days a week (Sundays are family and friend days). The company develops for Android and iOS applications, with love. Watch for big things to come out of the KPL house.


Mobinable helps build engaging in-app mobile landing pages. App developers can leverage Mobinable’s SDK and the Do-It-Yourself platform to run goal oriented campaigns and engage their users. The two-way campaigns like sweepstake, feedback, referral, poll, announcement and more can be setup within minutes. In-built campaign analytics and CRM engine gathers insightful data for more informed decisions.


Smaato provides mobile app developers and publishers with a powerful Ad Optimization platform accessing mobile ads from 90+ Ad Networks and 24+ DSP partners to create higher ad revenues globally. Over 58,000 developers rely on Smaato for their monetization strategy in over 230 countries and territories worldwide.


Tapjoy is a mobile advertising and monetization platform whose Mobile Value Exchange model allows users to select personalized advertisements with which to engage for virtual rewards or premium content. Tapjoy empowers users on more than 900 million devices to watch videos, subscribe to services, install applications and participate in other types of advertisements in exchange for virtual rewards they can use in their favorite apps. Tapjoy's turnkey in-app advertising platform helps developers to cost-effectively acquire high-value new users and monetize their applications, while its powerful advertising marketplace lets brand advertisers reach a global mobile audience spanning more than 75,000 applications.  For more information, please visit

About The Application Developers Alliance

The Application Developers Alliance is an industry association dedicated to meeting the unique needs of application developers as creators, innovators, and entrepreneurs. Alliance members include more than 15,000 individual application developers and dozens of companies, investors, and stakeholders in the apps ecosystem.