Application Developers Alliance Adds Five New Corporate Partners

Washington, D.C. (June 21, 2012)Today the Application Developers Alliance, the primary association representing software developers, announced that it has added Mojiva, PlayUp, Corky Portwine, Social Driver, and 140 Ventures to its nearly 80 corporate partners. As members of the Alliance, the companies also unite with the nearly 7,000 individual developers who are shaping the industry.

"Mojiva is dedicated to driving innovation and growth within the mobile ecosystem. Joining the Application Developers Alliance is something we are really excited about as the group is set to help educate, promote and improve the app development space as it rapidly evolves," said Laura Buchman, VP Business Development, with Mojiva.

Mojiva is a mobile ad network that reaches more than 1.1 billion devices globally and represents 8,000 mobile publishers and apps. Through deep and open integration with all major rich media providers and ad servers, Mojiva provides ad agencies with every imaginable mobile media execution across mobile web sites, apps and devices.

PlayUp specializes in building mobile communities around sports. In 2011, PlayUp launched its mobile-based social network dedicated to live sports, becoming the first real-time, mass-market social gaming platform enabling users globally to interact via their mobile devices during live games.

PlayUp USA CEO Dennis Lee said, "The App Developers Alliance includes some of the top minds shaping our industry, and PlayUp is excited to contribute to the group with our extensive experience in gaming and sports mobile development."

Social Driver is a digital agency. Companies hire Social Driver to connect with people online. The company designs websites, develops mobile applications and manages social media campaigns to bring companies and people together. 

Corky Portwine creates whimsical interactive storybooks for kids. Its next mobile app is an illustrated version of Edward Lear's classic children's poem "The Courtship of the Yonghy-Bonghy-Bò."

140 Ventures produces game-changing solutions for tech innovators through a nationwide network of incubators and accelerators. By wrapping app development into Lean Startup methodologies, 140 Ventures produces powerful innovations for consumers and enterprises to enhance technological output for maximum community benefit.

 “The new members joining the Alliance today are a demonstration of the breadth of the industry. From developing apps for kids and sports fans to helping developers monetize their apps, each member brings a different and equally valuable voice to the Alliance’s thriving membership,” said Jon Potter, Alliance President.

About Application Developers Alliance

The Application Developers Alliance is an industry association dedicated to meeting the unique needs of application developers. Alliance members include nearly 7,000 individual application developers and nearly 80 companies, investors, and stakeholders in the apps ecosystem.