App Developers Alliance Adds Eight More Corporate Members

Washington, D.C. (December 3, 2012) – Today, the Application Developers Alliance welcomed eight new corporate members, including Edmodo, Innoppl, LeadBolt, Mobile Application Consultants, Mobtest, TapFame, Troop ID, and WillowTree Apps.

"WillowTree Apps is one of the largest mobile development companies in the U.S., and we're excited to bring our experience to the Application Developers Alliance. We joined because the Alliance gives our industry a voice, and we're ready to work with them to advance the industry,” said Michael Prichard, Founder and CTO of WillowTree Apps.

"LeadBolt is really excited to join the Application Developers Alliance and we are looking forward to sharing our knowledge and technology with its members. We strongly believe in the free app economy and have developed innovative solutions and tools to aid developers in monetizing their assets,” said Dale Carr, CEO of LeadBolt.

As Alliance members, the companies will have the opportunity to collaborate with the Alliance’s network of more than 15,000 application developers, sponsor events, access industry research, and join Alliance policy advocacy efforts. In addition, the new members will be able to participate in Alliance working groups. Edmodo will serve as Vice Chair of the soon-to-be-launched Kids and Education working group. Willow Tree Apps will join the soon-to-be-launched Health and Medical apps working group.

"Edmodo’s mission is to connect all learners with the people and resources they need to reach their full potential. As the largest and fastest growing direct-to-teacher distribution channel, we're excited to collaborate with app developers who are building games, tools, and interactives that have a positive impact on student learning," said Tarunya Govindarajan, Senior Product Marketing Manager at Edmodo.

“The companies joining the Alliance today are entrepreneurs and leaders in the app ecosystem. These companies are coming up with innovative solutions to developer and consumer problems, from Troop ID, which helps service members and veterans verify military affiliation online, to Mobtest, which supports developers launching apps,” said Jon Potter, Application Developers Alliance President.

The new members joining today are:


Edmodo is a place where learning happens. On Edmodo, teachers are at the center of a powerful network that connects them to students, administrators, and parents. This network surfaces the world’s best resources and tools, providing the building blocks of a high quality education. In Edmodo’s secure environment, teachers and students can collaborate, share content, and use educational apps to augment in-classroom learning. These powerful capabilities enable teachers to personalize learning for every student. Edmodo is free for teachers and students and always will be.  The company is headquartered in San Mateo, CA. Learn more at


Innoppl is an Atlanta and San Francisco based mobile app and web development company focusing on developing iOS and Android apps. We employ an end-to-end "LEAN" agile development process to deliver better apps faster. The company develops both B2B and B2C apps. Innoppl's expertise in MEAP (Mobile Enterprise Application Platform) such as IBM Worklight and HP Enterprise Mobility Platform helps to deploy large B2B mobile applications in a short time period compared to other firms.


LeadBolt is a leading Mobile Advertising Network focused on delivering innovative monetization solutions to its users. Through the largest range of traditional and premium ad formats, LeadBolt helps its network partners connect to their target audience on mobile, generating higher eCPMs for Publishers and better ROI for Advertisers.

Mobile Applications Consultants

Mobile Applications Consultants (MAC) is a full service, one-on-one services company delivering wireless solutions to content developers with a focus on handset procurement, repair, flashing, unlocking, account creation, management, and account auditing.


Mobtest helps mobile developers to create better apps by getting feedback from its casual testers before launch. The Mobtest platform allows developers to distribute apps, find testers and gather input from them.


TapFame allows iOS and Android developers to instantly create a portfolio with all the apps they've built. The portfolio outlines their work history, each app they’ve built with screen shots, reviews, ratings, and the technologies within the app. Developers can also include their compensation information and location, giving companies all the relevant information they’d want during the hiring process. And the portfolio is always 100% free to the developer.

Troop ID

Troop ID is a digital authentication engine capable of verifying military affiliation online. Partner sites can integrate the Troop ID widget into their websites in order to deliver exclusive benefits to service members and veterans without fear of fraud and abuse. Our mission is to recognize a life of service.

WillowTree Apps

WillowTree Apps is one of the largest and most respected mobile development companies in the US. The entire team of more than 30 people is located in its Charlottesville, VA headquarters. Nothing is outsourced overseas. The company's designers and developers are experts across the nuances of iPhone, iPad, Android, Windows Phone 7, Blackberry and mobile web/HTML5 design best practices. The company has been ranked The Top Worldwide Mobile App Developer by SourcingLine, The #3 iPhone App Development Company by, and a two-time Webby Award Honoree and it was recently named to the 2012 Inc. 500 list of fastest growing companies. Notable clients and apps include Johnson & Johnson, the University of Virginia, Manta, Crutchfield Electronics, Valpak and Vox Media/SB Nation. More information at

About The Application Developers Alliance

The Application Developers Alliance is an industry association dedicated to meeting the unique needs of application developers as creators, innovators, and entrepreneurs. Alliance members include more than 15,000 individual application developers and dozens of companies, investors, and stakeholders in the apps ecosystem.