Developers Alliance Submits Comments On Advertising Report To UK Competition and Markets Authority

The Developers Alliance response to the market study on online platforms and digital advertising details the critical role advertising revenue plays in supporting small businesses and innovative applications.

Washington D.C., Brussels, London, September 11th, 2019 — Washington D.C. On July 3rd, the UK Competition and Markets Authority (CMA) launched a market study into the online platform and digital advertising market in the UK, inviting relevant parties to submit comments. The Developers Alliance responded to the invitation by submitting formal comments which were published by the CMA today.

The Developers Alliance comments focus on the role a stable advertising ecosystem plays in providing a revenue stream to small developers and early investment for innovative products without a proven market. Additionally, the comments detailed some potential negative ramifications of the pre-defined interventions noted by the CMA, with the proposed process risking the appearance of a politically-driven and flawed regulatory approach.

“Consumers appreciate the innovative products and services built by software developers,” noted Karina Stan, Director of EU Policy and Head of Brussels Office. “Advertising has enabled a whole new way to invest in new products and consumer services, thus providing to the consumers a variety of popular applications for free (or at low costs). Advertising is the key for monetizing such applications.”

They detail, for developers, the ability to fund the initial launch of innovative services through advertising has become an embedded part of the startup business model. Elaborating how, like newspapers, radio, and television before them, advertising sales are what allows software developers to offer consumer services at little or no cost.

“Without the ability to fund development through advertising, far fewer new apps and services will make it to market,” said Bruce Gustafson, CEO of the Developers Alliance. “It’s unfortunate that the very sector best positioned to elevate the EU’s competitive market position is the one that stands to suffer the most when the ecosystem they rely on comes under attack.”

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About The Developers Alliance
The Developers Alliance is the world’s leading advocate for software developers and the companies invested in their success. Alliance members include industry leaders in consumer, enterprise, industrial, and emerging software development, and a global network of more than 70,000 developers.

Press Contact
Dakota Graves
Communications Manager
571 458 7458
dakota@developersalliance.org

Developers Alliance Elects New Board of Director’s Chair and Vice-Chair

Scott Burnell of Ford and Dave Swartz of MEDL Mobile to assume roles.

Washington D.C., August 14th, 2019 — The Developers Alliance announced today the election of a new Chair and Vice-Chair to its Board of Directors. Scott Burnell, Global Lead, Business Development & Partner Management of Ford will be the organization’s new board chair. Dave Swartz, President of MEDL Mobile will assume the role of Vice-Chair. Previously Board of Directors members, Mr. Burnell’s and Mr. Swartz’s tenures in their new roles began upon their election.

“Developers couldn’t ask for better ambassadors than Scott and Dave,” said Bruce Gustafson, President, and CEO of the Developers Alliance. "It’s a crucial time for the developer community on so many fronts, with the tech sector so deeply engaged on issues like privacy, competition, copyright, and AI. We’re delighted to have two such exceptional executives helping to guide our advocacy work."

Additionally, the Developers Alliance extended its gratitude and thanks to outgoing Board Chair Roger Chandler of Intel for providing the organization with years of expertise and leadership.

About The Developers Alliance

The Developers Alliance is the world’s leading advocate for software developers and the companies invested in their success. Alliance members include industry leaders in consumer, enterprise, industrial, and emerging software development, and a global network of more than 70,000 developers.

Press Contact

Dakota Graves
Communications Manager
571 458 7458
dakota@developersalliance.org

Proposed ePrivacy Regulation to affect all European industries and cost more than €500 billion in reduced annual turnover

A report commissioned by the Developers Alliance and produced by London Economics shows that the proposed ePrivacy Regulation being discussed in Brussels is potentially costly, definitely confusing, and likely to reduce innovation and investment across the EU. The total costs could soar as high as €551.9 billion annually in reduced turnover, with an impact far beyond the technology sector. 

Joined up thinking on emergency apps: your fridge can talk to your phone, so why can’t emergency services apps communicate? EENA to the rescue

There are hundreds of emergency services applications in use across Europe, but they can currently only be used locally. In 2018, this should be a cause for alarm, so public safety organisation, EENA, together with Beta 80, Deveryware and the Developers Alliance, is going to do something about it.

Developers Alliance Reacts to the Publication of the European Commission Proposal on Fairness in Platforms-to-Business Relations

Developers Alliance Press Release on the Publication of the European Commission Proposal for a Regulation on Promoting Fairness and Transparency for Business Users of Online Intermediation Services and Online Search Engines in the Digital Single Market

Developers Alliance reaction to the statements of Bruno Le Maire, France’s Economy Minister on the relationship between developers and app stores

Developers Alliance Director of European Policy and Government Relations, Michela Palladino, released the following reaction to the statements of Bruno Le Maire, France’s Economy Minister on the relationship between developers and app stores, such as Google Play Store and Apple App Store.