The App Strategy Workshop in Paris took place on 28 April. Returning to the beautiful Microsoft Conference Center, the event was jam-packed with around 230 attendees. App Annie presented a keynote, alongside 20 speakers from the likes of Deezer, AXA, Etsy, AdColony, Amazon Appstore, Flurry from Yahoo!, Branch Metrics, Mopria Alliance, Google and more. Check out the key takeaways from the event and learn more about Growth Hacking, UX for Engagement, Monetization and more from leading industry experts.
Overlooking the city of Hamburg, we hosted 100 developers in Smaato's headquarters last Thursday at the App Alliance’s first Hamburg App Strategy Workshop. Nine leading app experts sat down to share their insights for acquiring and monetising users, equipping attendees with top tips to overcome the challenge of making money from apps.