The Apps Alliance team has been traveling all over the country for our App Strategy Workshop series, so it was only appropriate for us to have one of our final workshops of 2014 in our hometown of Washington, DC!
Both Greg and Kathy stressed the importance of developers having a plan in place well before the launch date to implement in-app ads. This strategy maximizes opportunities for monetization and for retaining users.
Having ads within your app from the initial launch date sets expectations for UX, otherwise users might be turned off transitioning from an in-app experience without ads to one that is ad-supported.
What is Your User Worth?
One of my favorite key takeaways from the panel discussion was the importance of getting as many users to the top of the UA funnel as possible, so that developers have a larger sample size to compare and track the lifetime value of their users. If users aren’t monetizing, developers should take a close look at their content to make sure what they are providing is unique and valuable to their user base.