Enabling Berlin's app scene with the tools for app success

On the 29th of September 2016, around 250 of Berlin's finest developers, entrepreneurs, and marketers gathered for App Alliance's annual App Strategy Workshop at the historic Kalkscheune venue. The event, hosted in partnership with Amazon Appstore, Flurry, AdColony, AppsFlyer, Branch, Appnext, and AppLovin, highlighted the fundamental strategies for any developer looking to build an app business. 

Infographic: Mobile App Engagement: 2016 Vertical Benchmarks

Infographic: Mobile App Engagement: 2016 Vertical Benchmarks

This post comes to the App Developers Alliance community from Robi Ganguly, CEO of Apptentive, and one of ADA’s board members. In this post, Robi shares several metrics that contribute to mobile customer engagement, including an infographic that details benchmark metrics for specific app verticals from both Android and iOS apps, including Productivity, Food & Drink, Shopping, Entertainment, and Lifestyle categories.


Get Sh*t Done! How To Find Success In a Competitive App Marketplace

On August 11, our San Francisco App Strategy Workshop had more than 250 in attendance for an afternoon of panel discussions and presentations on the fundamentals of building a successful app business. The program featured 20 industry experts to share unparalleled advice followed by a networking reception with an open-bar and appetizers.

Below are key takeaways from the workshop as well as the full-length session videos. We hope you enjoy!