At the end of August, the Apps Alliance team met in San Francisco for our App Strategy Workshop. Panelists discussed how app developers can break into the market, monetize their apps without damaging the user's experience, and monetize their apps in international markets. With more than 250 attendees, it's safe to say the workshop was a hit!
4 KEY TAKEAWAYS FROM OUR APP STRATEGY WORKSHOP:
- START WITH SOMETHING SIMPLE: Create an app that meets the needs of a user in the simplest way possible. The expected overall success of your app can be indicated after day one of its release.
- NOT ALL APPS ARE CREATED EQUAL: Pick one or a few metrics to focus on that signal if users will spend time and money using your app. App developers can get lost in engagement metrics when initially building an app.
- KEEP LEARNING: Plan ahead about the type and frequency of mobile advertising you integrate into your app. New targeting and native ad formats can tailor to your app and target audience to improve the app experience and increase revenues.
- LOCALIZE IN ORDER TO MONETIZE: Consider the opportunity and cost when tapping into international markets. Depending on what specific market you choose, you will have to localize your app in order to understand the behavioral patterns of users in that specific country.