Mobile World Congress: Approaches and Attitudes Towards Data Collection


The Alliance surveyed more than 1,000 attendees at Mobile World Congress, the world's largest gathering of the mobile industry, to better understand the ways they gather, use, and generally feel about data collection. 

Highlights from the report's findings:

  • 85% of mobile companies at Mobile World Congress told us that collecting and retaining user or customer data is important to their business, with nearly 60% stating that it is "very important” -- simply put: data is a critical aspect of their business.

  • An overwhelming majority (75%) of the Mobile World Congress attendees we surveyed agreed with the statement that "efforts by policymakers to limit data retention are concerning because they could hurt further innovation.

The Application Developers Alliance is a non-profit global membership organization that supports developers as creators, innovators, and entrepreneurs. The Alliance promotes the continued growth of the industry and advocates on behalf of their members on public policy and industry issues.  Membership includes a global network of more than 50,000 developers with diverse skills, expertise, and interests; and hundreds of companies that depend on and work with developers.