App Developers Guide to Measuring Customer Lifetime Value:
Know your Users, Increase Revenue
76% of the average app’s new users will fall away within three months. What can publishers do to improve retention and ultimately increase revenue? This whitepaper explores best practices for leveraging customer lifetime value, or LTV, to improve your app business.
This paper will help you:
- Understand the exact relationship between LTV and monetization
- Learn how to apply LTV data to user acquisition and overall business strategies
- Determine the best way to measure and leverage LTV
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