Is the same app going to be successful across North America and Europe? What types of apps need to be highly localised, and which will work globally? With the European market covering a diversity of cultures and languages, releasing apps successfully across the continent presents unique opportunities as well as challenges. In this exclusive report Eugene Stipp from Yahoo!, Thomas Sommer from AppLift, and Ozgur Tohumcu from Ericsson share experiences and advice of releasing apps across Europe.

Read this report to explore:

  • Strategies and tips for multi-country releases

  • Critical insights and advice for localisation and globalisation

  • Commentary and examples specific to launching gaming apps in Europe

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Questions? Email Keir Ferris.