How to Keep Users Happy: Accepting Payments in Your Mobile Wallet
Giving users the ability to make mobile payments can make or break an app, but which variables contribute to the most appropriate payment solution? Considering the mobile payments industry will more than double its consumers in the next four years, the time has come for developers to take advantage of this space. The Application Developers Alliance has crafted a best-practices guide to help developers overcome the challenges presented by an evolving mobile payments industry and customer expectations.
This paper teaches developers to:
Navigate the mobile payment landscape.
Choose the best mobile payment tool for their app.
Capitalize on opportunities to improve their app's user experience through the use of mobile payments.
The Application Developers Alliance is a non-profit global membership organization that supports developers as creators, innovators, and entrepreneurs. The Alliance promotes the continued growth of the industry and advocates on behalf of their members on public policy and industry issues. Membership includes a global network of more than 50,000 developers with diverse skills, expertise, and interests; and hundreds of companies that depend on and work with developers.