Motivate and Engage Users: Solutions for Boosting Customer Retention

The numbers tell the story: the mobile app marketplace continues to explode as customers excitedly alight onto their smartphones’ newest goodies. Their choices abound in a marketplace jammed with more than 2.5 million apps and counting.

To address the need for user sustainability in a crowded marketplace, the Application Developers Alliance developed Motivate and Engage Users: Solutions for Boosting Customer Retention. As a tool for developers, this paper provides:

  • Practices for engaging and retaining mobile app customers

  • Metrics to utilize for achieving user sustainability

  • Routes to build a progressive customer feedback loop

  • Concrete solutions to build real-time, real-user data


Contributors include: 

The Application Developers Alliance is a non-profit global membership organization that supports developers as creators, innovators, and entrepreneurs. The Alliance promotes the continued growth of the industry and advocates on behalf of their members on public policy and industry issues. Membership includes a global network of more than 50,000 developers with diverse skills, expertise, and interests; and hundreds of companies that depend on and work with developers.