Senior Director, Sales Marketing
Malène oversees mobile strategy including advertising sales and product marketing efforts for CBS Interactive properties (sports, entertainment, news, tech, games and media), developing cross-platform advertising solutions to increase monetization. She has over 8 years of experience in the rapidly evolving mobile media space. Malène started at CBS Entertainment in the reality development and programming division working on shows such as "Survivor," "Amazing Race," and "Big Brother," to name a few, and became Content Producer in 2006, managing programming development and production for both CBS & CW scripted and non-scripted shows, such as the "CSI" franchises, "Big Brother," "America's Next Top Model," among others. In this capacity, she oversaw the mobile content production of primetime shows, including original programming and behind-the-scenes shoots and interviews with producers and talent. Malène has held several roles in the mobile division and became the first account executive at CBS dedicated to mobile advertising sales.
Currently, Malène is the internal and external facing evangelist to drive mobile excellence at CBS Interactive.