Robi grew up in Redmond, back when it was most famous for Nintendo rather than Microsoft. He spent his formative years studying Tae Kwon Do (6-time WA state champ) and experimenting with BASIC on a Sperry PC. After attending Pomona College, where he majored in Politics, Philosophy and Economics, Robi moved to San Francisco and worked for Deutsche Bank Alex Brown, experiencing the "dotcom crash" firsthand. Following DB, Robi spent 3 years at WebEx Communications, where he built one of the industry's first SaaS pricing strategies. Robi then joined Yahoo!, where he created the Supply Management practice and set many of today's ad standards. Since leaving Yahoo! in 2008, Robi has advised several global CPG brands on their digital communications strategies, which led him to create Apptentive.