Neha Sampat


Neha Sampat (@nehasf) is the CEO of, a company that delivers tomorrow’s digital experiences for its customers today. With 15+ years experience in enterprise software, Neha is a recognized industry leader and has led product marketing, cloud computing and online experiences for companies like Sun Microsystems and VMware. She is a proponent of diversity and an outspoken advocate for nurturing women leaders in her industry. As an acclaimed entrepreneur, Neha can be found appearing on keynote stages or expert panels discussing her experiences as an entrepreneur, a female leader or how is changing the world through automation. Neha was named a “San Francisco Business Times 40 under 40” honoree and one of “50 Women in Tech Dominating Silicon Valley” in 2015.


With, companies benefit from tomorrow’s technology – today.’s mission is to fast-track innovation for its customers at the intersection of mobile, web and the Internet of Things (IoT), and to create business value by applying its award winning products: Backend, the leading enterprise mobile Backend-as-a-Service (mBaaS), accelerates mobile application development; Contentstack, the mobile-first content management system (CMS), delivers content across all channels; Flow, the integration-as-a-service platform for APIs, connects individuals, businesses and ecosystems where and when it matters.’s digital solutions and services are trusted by the world’s most innovative startups, leading Fortune 500 companies and governments around the world to provide a new generation of realtime, engaging experiences.

Mada Seghete

Founder & Leads Community and Developer Marketing

Branch Metrics

Mada is one of the co-founders of Branch Metrics, a startup that provides free deep linking technology to mobile app developers and marketers. At Branch, Mada leads community and developer marketing. Born and raised in Romania, Mada came to US to study Electrical and Computer Engineering at Cornell University and then earned her Masters of Engineering and MBA from Stanford. Mada is also the founder and helps run a global Mobile Growth community with over 12,000 members.

Desiree Motamedi Ward

Head of Developer Product Marketing


Desiree Motamedi has almost two decades of experience building and executing successful go-to-market strategies. As head of Developer Product Marketing at Facebook, she manages all Platform products – including acquisition, promotion, measurement, and organic traffic with social plugins and sharing. She’s committed to helping developers build, grow, and monetize their apps. Her efforts are focused on getting developers excited about Facebook’s global reach, unparalleled authentication solutions, sharing tools, and robust audience insights.

Most recently Desiree was Product Marketing Lead for Mobile Apps at Google. There she was responsible for rolling thunder marketing strategy for mobile app developers and built a vibrant developer ecosystem around the Mobile App Ads Platform, which includes AdMob, AdWords, and Google Analytics. She formed the cross-functional team comprised of various stakeholders touching mobile apps, and created a cohesive narrative for mobile apps across Google.

A graduate of University of California, Santa Cruz, Desiree started her career in Silicon Valley with Adobe, where she spent over 7 years as Group Product Marketing Manager. She oversaw several product launches including the Adobe Flash Media Server family of products and repackaging of Creative Suite.

Desiree’s strength lies in her ability to orchestrate the efforts of multiple groups and coordinate with counterparts across teams from product marketing to PR to finance. She brings her technical knowledge, communication skills, and boundless energy into all her endeavors.